In Real Estate Sales you need an edge. Something that sets you apart. Acreason for people to put you first, to select you as the agent they wish to work with.
What is your edge? What sets you apart? How are you different and distinguishable from others? If the answer to this question is difficult for you to answer then perhaps you have just become one of many, a commodity, if you will.
Commodities trade at market price. When there is no distinction between the best and the not so best, the price will go to the market level.
Why is it then that some Realtors can demand a premium for their services? They can maintain their margins and in fact get even more business than their neighbouring competitor. These sales people maintain their advantage through the edge they have developed, a natural or derived advantage they have found or nurtured to become a leader in their expertise.
Perhaps they have an edge simply because they are pretty people! They look, act and are good. NNot necessarily better, just good.
Perhaps they service clients beyond the norm, adding stuff to their recipe for success until the ensuing stew is more tasty for a consumer.
Perhaps they are better trained on what it is to be a real estate resource, more knowledgeable on the market place, people and how to please the consumer.
Perhaps they drive a flashier car.
What ever the reason, you need to look at them and you and determine what makes you desireable our the consumer. What sets you apart?
Once you know, then you can use your unique value proposition to advantage for more profitable business.
That is the way I see it anyway!
Darryl Mitchell
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